Yolé is a frozen yogurt franchise started in Singapore, that has currently expanded to 15 countries. During its earliest implementation stages, the brand needed a fresh positioning and a visual expression that would connect with the customers, and to encourage its expansion. Together with their directors, we created their full new identity, artistic direction, and graphic applications in coherence to their core strategy, conceptualizing the 'Mediterranean' visual codes, and tying them to each of their communications.